Now Google will let you try paid apps for a full minute without having to buy them: Google has launched a new ad format ‘Trial Run’ which allow users to have a full minute trial run of a game on their smartphone before making up their mind whether to download it or not.
Earlier we had the only option of downloading the game just by reading its description or merely being attracted by screenshot. But now user will have the chance to experience the gameplay first and decide to buy it or not.
According to mobile marketing insight research, that was released by Google earlier this year showed that 1 in 4 downloaded apps were never actually used. So advertisers, who were paying for the exposure of these apps to consumers were not getting back that value which they put into it.
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Now Google will let you try paid apps for a full minute without having to buy them
Each time one of these apps are downloaded, advertisers would have to pay for it and that is not going to change in this Trial Run ad format. Infact now the user will not lurred with those attractive screenshots or description but can actually have a 60 second hands on that app. In this way adverstisers will now be more confident that a user has not just downloaded the app on a whim. It would stand to reason that now there will be fewer users actually downloading an app on the spur of the moment, never to actually use it.
Developers will be benefitted by the free exposure to users who will view their 60 seconds trial but do not go for downloading the full app. Its actually an extension of Google’s app streaming innovation came into existence last month.
The trail rum format applies to around 650,000 applications and relates to adds running on the Admob network. This trial app encourages app developers to make their advertisements in the form of limited formats of their games.
Google head of product for mobile ads, Sissie Hsiao, said Trial Run ad format would aid app developers to get more relevant ad clicks, apps downloads, and pre-qualified app users.
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