The Cambridge Analytica scandal hasn’t really hurt Facebook at all: Well, that’s true after all this fudge over Cambridge Analytica saga, Facebook is still flourishing. A poll conducted by Reuters/Ipsos shows that tech-giant Facebook has seen no major drops in their social network users in last few weeks. Even though a number of tech activists have been encouraging users and promoting campaigns to delete Facebook since the crackdown of data misuse. But users are not stopping from using Facebook in any big revolutionary kind of way.
The poll specifically found that about 43% of surveyed Facebook users hadn’t changed their usage habits in the weeks following the Cambridge Analytica scandal. What’s more, 22% of respondents indicated that they actually use Facebook more. Meanwhile, 16% of respondents indicated that they use Facebook less with 3% indicating that they’ve deleted their account altogether.
The Cambridge Analytica scandal hasn’t really hurt Facebook at all
That means that the people using Facebook less were roughly balanced by those using it more, with no clear net loss or gain in use.
Among all adults, 64 percent said they use Facebook at least once a day, down slightly from 68 percent who said so in a similar poll in late March, shortly after news organizations reported Cambridge Analytica’s activity.
The poll results shouldn’t come as too much of a surprise given that a good deal of the anti-Facebook sentiment that tends to make waves comes from folks who either a) don’t have a Facebook account or b) don’t tend to use the site often. Indeed, Facebook CEO Mark Zuckerberg said during his testimony before Congress last month that there hasn’t been a significant drop in overall usage rates.
Below is a brief excerpt of a pertinent exchange between Mark Zuckerberg and Senator Ron Johnson:
Johnson: With all this publicity, have you documented any kind of backlash from Facebook users? I mean, has there been a dramatic falloff of the number of people that utilize Facebook because of these concerns?
Zuckerberg: Senator, there has not.
Johnson: You haven’t even witnessed any?
Zuckerberg: Senator, there was a movement where some people were encouraging their friends to delete their accounts. I think that got shared a bunch?
Johnson: So it’s kind of safe to say that Facebook users don’t seem to be overly concerned about all these revelations, although obviously Congress apparently is?
Zuckerberg: Well Senator, I think people are concerned about it and I think these are incredibly important issues that people want us to address. And I think people have told us that very clearly.
Johnson: It seems like Facebook users still want to use the platform, because they enjoy sharing photos. They share their connectivity with their family members. That type of thing. And that overrides their concerns about privacy.
You can watch rest of the poll data and analysis by visiting here.
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