What is the best time to post on social media: Social media is a loudspeaker for you or your organization. How well the post goes viral depends on when you are broadcasting the same. It is puzzling and confusing to understand the best time to post on social media.
Social media became a platform to engage customers through posts. Professionals work round the clock to create witty, informative, and thought-provoking content as needed to promote a product or service offered by a company. These posts encourage users to visit a website, share the content, or comment for the same. However, even the best efforts to reach out to the world results in mixed results due to posting the content at random times.
The perfect moment to publish on social media
When you look at the statistics, the ideal time to post on social media is when your audience is ready to hear about the same. The challenging situation is to find the right time. We will come to that part in a short while, but remember that there are no particular guidelines. For instance, the data collected tells us that posting on the weekends after 9 p.m is the worst time to connect with the audiences. However, if you are a manager running a club, posting at that time makes sense, as there will be many out there searching for a happening place.
Factors to consider
Several factors come into play before you decide to post on social media. These include the type of the industry, whether the audience belongs to a particular geographic location or time zone, whether the customers have specific habits, and the age group. Understanding the insight of the customer is the key.
What statistics suggest?
Facebook is the leading social media platform with over 500 million active users. At least 60% log in to their accounts on a daily basis. Analysis of the collected data suggests that posting to Facebook between 1 p.m. and 3 p.m. on Thursday and Friday is an excellent move. The other two times where you can post is at 9 a.m and 4 p.m.
You will be scoring high points when you post during the weekend when compared with of the weekdays. The engagement surges to 32% on Saturday and Sunday. Further research revealed that posting at 1 p.m. is likely to increase the shares while posting at 3 p.m. is likely to increase the clicks. You can use the analytics tool provided by Facebook to look at the data.
Best Time To Post On Twitter
Twitter is another social media platform with a massive audience. A study found out that 328 million people tweet over 500 million times in a single day. Unlike Facebook, Twitter attracts more spectators during the weekdays. Audiences tend to tweet information during commutes and lunch breaks. You can expect the B2B community to be active on weekdays while the B2C community on weekends. The excellent time to post a tweet on Twitter is between 12 and 3 p.m. Tweeting in the evenings after 5 p.m. when most of the people commute attracts a whopping 181% users. People log in to twitter to tweet and reply to tweets at this point.
Best Time To Post On Instagram
It will be hard to believe but the right time to post on Instagram is 2 a.m. If you look at the stats, everyone with an account posts during the day. Therefore, if you are posting on your page during the day, the chance that it will reach the desired audience is less. The best way to catch your competitors is when they are sleeping. The possibilities are high when you post them on Wednesdays! You can wait to see a surge in clicks, shares, and comments.
Best Time To Post On LinkedIn
Similar to the functionality of the Twitter, the traffic for LinkedIn surges during the weekdays and lunchtime. It drops drastically on the weekends. Irrespective of what changes you are making to the profile, people often check profiles and engage with posts during the noon. As LinkedIn attracts the professionals belonging to different sectors, you will find the stats to be on your side on Tuesday, Wednesday, and Thursday. Monday and the weekends are the worst. Make sure to post accordingly.
Significance of Timezone
If you are reaching customers located in different time zones, then a better solution is to take the optimum peak time for all regions. For example, if you wish to post on Facebook for EST, MST, CST, and PST time zones, you can schedule the post for 4 p.m. EST. That way, the post will appear at 1 p.m. PST, 2 p.m. MST, and 3 p.m. CST.
Truth for the success of a business lies in understanding your audience. The points explained in this article will help you understand why it is important to post on a social media at the right time to target your niche carefully.
What are your best times to post on social media as they vary based on your timezone and niche of the content? Share in the comment section below!